Clever music marketing trick
Mar. 24th, 2026 10:11 pmK-pop group STAYC just released the longest K-pop album I've ever heard: 17 songs, 50 minutes. It's called Stay Alive. Based on the title, I thought it was a live album, which intrigued me: I'd never heard a K-pop live album, because the K-pop industry is run by people like A., who want the live version to sound exactly like the recorded version, so there's no point in releasing a live album.
Anyway, I started listening to Stay Alive. The first song makes it clear that it's not a live album. By the time I got to the third song, I noticed that all the songs were being sung in Japanese. So I checked track list: It's Japanese versions of all of their songs. Then it hit me: I checked the dates, and November of this year will be sixth anniversary of STAYC's debut. Depending on how far in advance of their debut they signed their contracts, they could already be in the sixth year of their seven-year contract. And suddenly the whole album makes sense: They're showing their label that they can sing all of their songs in Japanese, in hopes that the label will start promoting them in Japan and also renew their contract, so that the group can "stay alive"! (I hope it works — I really like STAYC, and I'd hate to see them disband.)

